City challenge
BACKGROUND
HKSTP City Challenge Competition 2016 - Public service digitalisation
ABOUT THE PROJECT:
Future Hong Kong - Bridge to a smarter city via:
INNOVATION INTEGRATION + RESOURCE SHARING = EFFICIENCY + LIVABILITY + SUSTAINABLE CITY DEVELOPMENT
ROLE
Competition participant, top 50 finalist
KEYWORDS:
Product innovation, user experience design, user interface design
WHAT IS THE CHALLENGE?
What needs to be done if we want to use just one digital identity to access and manage all public services?
How to improve our Smart ID Cards with RFID or other technology to better protect our privacy?
How can we improve the healthcare system with mobile apps so that the waiting time will be significantly reduced for patients?
How can we collect data from users of public services legally and effectively with an aim to enhance the delivery of public services?
How can we make use of big data analytics and open data in order to improve the distribution of public resources?
IDEA
One account to access all public services
zero learning curve for any users, Seamless experience,
Functional: real time response, efficient
Emotional: caring, realiable, easy to approach
Visual: simple and clear
MY ACCOUNT
GovHK pushes notification relevant to the citizen or departments which they have followed.
Provide information which Includes relevant services Health, Tax, Housing and more...
ASK GOVHK
Users no longer need to surf through pages
and pages to look for the form they need. They can just type/ speak to the app to find out more about the eGov services.
IDEA DEVELOPMENT
USER INTERFACE FLOW
SITEMAP
USER INTERFACE FLOW
LOGIN
NEWS
HEALTH
TAX
HOUSING
ASK
FINAL DESIGN DEVELOPMENT
UXUI Checklist
Is that really simple for everyone to use?
Apple and android users.
Difference devices usage?
Icon clarity?
Colour choice - colour blind clarity
Font sizes - readability
Judge feedback
Use more examples like 24/7 replace hotline, use gov open data
The overall app information architecture seems a little messy
FINAL DESIGN
REAL TIME RESPONSE
Improve service by reducing confusion, quickly identify problems and enhanced productivity. Time saving - less time will be spend on going through pages and pages of websites and application forms to do one task.
SEAMLESS EXPERIENCE
Consistent interfaces, Better usability, Zero learning curve. Users only need one I.D. and one password to access all the e-government services.
DEEP LEARNING
Building up the answers database for natural response. Civil servants no longer need to spend extra hours answering enquiry phone calls and emails; increase efficiency and happier staffs.