Locolla
BACKGROUND
ABOUT THE PROJECT:
Tanhuo.hk is an O2O platform for small shops to go online with zero cost. This platform provide service such as location based product search, barcode upload and co-authoring.
ROLE:
I joined tanhuo.hk as UX designer 08.2015 ~ 01.2016. There I was responsible to get user feedback and run internal workshop with stakeholders to identify any product and brand issues. Then rebrand and redesign tanhuo.hk.
KEYWORDS:
Branding, user interface design, product design
WHAT IS THE CHALLENGE?
How to deliver better brand experience?
Double check to see if all key features are beneficial for the users?
What's next in product development?
USER FEEDBACK
BRAND
Feels like taobao.com
It’s difficult to spell tanhuo the brand name.
Tanhuo is in Mandarin PinYin. If this is from China I don’t feel confident to buy from the site.
PRODUCT
There is no point of point of difference, I think the site can easily be copied.
Price.com is much better
UXUI
The mobile site is very slow.
Responsive site!
“Post” is not obvious.
COMPETITION
BRAND SUMMARY
Define the new brand locolla and what it does.
LOCOLLA IS...
a community for Locollas ( people who use locolla) to share local shopping information. It offers a wide range of products from bottle of water to locally crafted products. Locolla welcomes everyone. If you are new to an area don’t worry. Simply tell Locolla the products you need, it will help you to find those products at reasonable price.
BRAND TAGLINE
Shop like a local anywhere you go.
BRAND KEYWORDS
Discover
Community
Connections
Location
Products and services
BRAND KEY VALUES
Nearby products search
Understand locals and travellers
Reliable products (barcodes)
BRAND MISSION
Band local small business together, encourage online shoppers to buy from offline local shops. Deliver a location-based shopping experience for shoppers.
TARGET SEGMENT
AREA EXPLORERS
They love to see what kind of shops and products are nearby a particular area.
Stress level: 6/10
TRENDHOLICS
They love to find out the most trendy products available in town.
Stress level: 2/10
GOODS SEEKERS
They have a particular product in mind that they are looking for.
Stress level: 10/10
